Social media is a great tool for finding new clients. Potential clients are there, looking for the products and services you offer, so it’s the perfect place to connect. But it’s not just a matter of creating a profile and having new clients flock to you. You have to proactively go out there and find them. Here are some strategies to best use social media to generate new clients.
Meet Your New Clients Where They Are
There are many social media platforms out there, and not all of them are appropriate for finding new clients. Create a target profile for your ideal client and find out which platforms they use for finding goods and services. Facebook, Twitter, and Instagram are very popular with a wide range of users. LinkedIn is a professional B2B networking site, so it’s a great place to look for clients. If you’re not sure, sign up for all and drop the ones that don’t bring results.
Communicate Your Natural Strengths at a Glance
On each platform you plan to use, create a profile relevant to the work you do. At a glance, a person who doesn’t know you should be able to easily understand what you do. Emphasize your natural strengths and the unique value you offer. Make it visually appealing so it will grab people’s attention and don’t include anything off brand.
Search with Hashtags
There are people on each site looking for the services you offer. The best way to search for these individuals is to use hashtags. Hashtags are search keywords for social media. Use words and phrases related to your industry and product. Do some research to find hashtags a potential client might use when searching for you. Also, use hashtags when you post content so your posts will appear in searches.
Become a Regular Social Media User
Spend time each day posting, replying, searching, and interacting with the connections you make. Focus on posting content that helps people solve their problems and shows your expertise since this is your selling point. Content should mostly be informational and not promotional. Focus on building relationships. If they like the information you share, they’ll check you out to see if you’re offering what they need.
Point Users to Your Other Content
A great way to strike a balance between informational and promotional is to use social media to point to your other content. For example, when you publish a new piece on your blog, tell your social media followers about it and provide a link. This will drive traffic off social media to your other content and you can gain followers there as well.
Reach Out to Prospects
In addition to posting content and interacting with people naturally on social media, you can reach out to potential clients and give them a pitch telling them what you do. Emphasize the unique benefits you offer. The person might not offer you a job today, but at least you’ll start a relationship with them.
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