In order for your business to succeed, you need to get to know your customers on a one-on-one basis. Since you can’t do that with hundreds or thousands of customers over the internet, tech tools can help you learn as much as possible about them.  What Do You Need to Know about Your Customers? Demographics. […]

How well do you know your customers’ buying behavior? This is an essential part of your customer profile, just as important as demographics and psychographics. It tells you how, when, and why people buy.  There’s a certain process we go through when we buy products. It starts with an initial problem to solve or need […]

Not everyone is going to need what your business has to offer. By creating a customer profile, you can identify those people who do. When you make an avatar that identifies the individual who would benefit most from your products or services, you narrow down the market. There are many cases where you may feel […]

There are many places online where you can gain valuable insights about your customers. One of the best is social media sites like Facebook, Twitter, and Instagram. Here are 7 ways to use these platforms to learn more about your audience.  1. Customer Profiles Look at your customers’ social media profiles. You can find a […]

The better you know your target market, the better you can offer the content and products they’re looking for. One great way to research your audience is to see who they follow. You can learn a great deal about your ideal customer this way. Your Customers’ Likes and Preferences If you know the influencers, blogs, […]

Building an email list takes time and effort. Some say it’s the hardest work an online business does. But the benefits are well worth it. It’s an excellent way to gather and qualify leads and build relationships with your audience. 

Even if you run a brick-and-mortar offline business, an email list can help you grow your customer base and build deeper relationships with them. Through the content you share with them there, they’ll become buyers and brand advocates. Here’s how it works.  1. Get People to Sign up for Your List The first step is to […]

How do you get people to sign up for your email list? By offering a high-value lead magnet in exchange for their name and email address. Here are the most popular types of lead magnets that convert. eBooks eBooks have remained popular for a long time because they’re easy to produce and publish. An eBook […]

Growing your email list is essential to building relationships with your target audience.