See—here’s the thing:
As someone with a PhD in psycholinguistics, I know that the secret to successful marketing isn't a "viral hook" for your Reels, a Canva carousel with 10 random tips, or some regurgitated sales script you found online.
It’s what you say—and how adept you are at influence and persuasion.
If your words aren’t working, your business isn’t either. Period.
Even if you have the best product or service in the marketplace, you’ll lose to an inferior offer if your competitor communicates more clearly than you do.
That’s where my work comes in.
I don’t just slap some strategies together and hope for the best.
I use the full marketing mix—the 7 Ps of marketing: Product, Price, Promotion, Place, People, Packaging, and Process—
to attack from all angles and build a marketing machine that actually works.
And I leverage my expertise in the three pillars of business communication—verbal branding, messaging, and copywriting—to make sure you don’t just sound good... you sell.
Because when you master the art and science of communication?
You don’t just get more attention.
You get more action—and more income.
And what is a business without money?
A hobby, amirite?!