marketing mentorship

Need strategic support?

Hire me as the fractional CMO for your company. With weekly Zoom calls and daily Slack support, I’ll help you strategize smarter, hire the right people, and lead your team so the work actually gets done—not just talked about.

does any of this sound familiar?

  • You’re spending hours creating content, but it’s not converting into clients—or cash.
  • You still don’t have enough traffic hitting your site or sales pages, no matter how much you post or promote.
  • People are visiting, but they’re not buying—or they’re asking for discounts and cheaper options.
  • You feel invisible in your industry, while others seem to be effortlessly attracting the lion’s share of clients, customers, and opportunities.
  • You’re not sure how to stand out from the competition or secure the kind of opportunities youĀ knowĀ you’re ready for.
  • You’ve poured money into support—ads, agencies, contractors, team members, even publicists—but it hasn’t paid off the way you hoped.
  • You know you’re good at what you do, but marketing yourself feels messy, overwhelming, and inconsistent.
  • You’re tired of working harder than ever and still feeling like you’re stuck at the same level of income and impact.
  • Ā Deep down, you know you’re meant for more—but you’re starting to wonder how much longer you can keep spinning your wheels like this.
  • Ā 
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with me as your marketing consultant, we could solve all of these problems easily and fast

See—here’s the thing:

As someone with a PhD in psycholinguistics, I know that the secret to successful marketing isn't a "viral hook" for your Reels, a Canva carousel with 10 random tips, or some regurgitated sales script you found online.

It’s what you say—and how adept you are at influence and persuasion.

If your words aren’t working, your business isn’t either. Period.

Even if you have the best product or service in the marketplace, you’ll lose to an inferior offer if your competitor communicates more clearly than you do.

That’s where my work comes in.

I don’t just slap some strategies together and hope for the best.

I use the full marketing mix—the 7 Ps of marketing: Product, Price, Promotion, Place, People, Packaging, and Process—
to attack from all angles and build a marketing machine that actually works.

And I leverage my expertise in the three pillars of business communication—verbal branding, messaging, and copywriting—to make sure you don’t just sound good... you sell.

Because when you master the art and science of communication?

You don’t just get more attention.

You get more action—and more income.

And what is a business without money?

A hobby, amirite?!

imagine this:

Ā 

  • Product: Your offer is dialed in, desirable, and delivers exactly what your audience craves—no more guessing if what you're selling is what they actually want.

  • Price: You're charging what you're worth (and people are happily paying it) because your value is obvious and undeniable.

  • Promotion: Your marketing strategy consistently drives attention, interest, and demand—without you having to hustle 24/7.

  • Place: Your brand shows up in all the right places—where your ideal clients already are—making it easier than ever to be discovered and trusted.

  • People: You're surrounded by a loyal, engaged audience (and team) who genuinely believe in your mission and want to help you grow.

  • Packaging: Your offers are positioned and presented so clearly and compellingly that they feel irresistible to the right buyers.

  • Process: Your marketing runs on smooth, simple systems—giving you more freedom, more predictability, and way less stress.

Ā 

meet your mentor - meet your mentor - meet your mentor

hi, i'm dr. ness!

(a 3x award-winning psycholinguist turned marketing consultant!)


Holding a PhD in psycholinguistics, I use my expert knowledge of psychology and language to help entrepreneurs sharpen their verbal identities, brand stories, marketing messages, and copy—so they can help more people and make more money.

The words we use have the power to make or break a business.
That’s why I’ve made it my mission to ensure entrepreneurs talk about themselves—and their offers—in a way that actually gets results.

Since 2017, I’ve had the privilege of working with some of the best in the business: bestselling authors, TED Talk speakers, content creators, influencers, and reality TV personalities.

I’ve collaborated with major brands too, including Coca-Cola, Estée Lauder, Amazon, Walt Disney, and Kellogg, and my work has been featured in leading publications such as Vogue, ELLE, Marie Claire, The Daily Mail, Daily Express, Metro, Entrepreneur, Medium, and Psychologies Magazine.

In 2021, I landed my first book deal with iconic self-help publisher Hay House.
Express Yourself—a guide to helping entrepreneurs communicate more confidently and authentically—is due to hit shelves in 2025.

Here are just some of the things I can support you with:

01. selecting your target market

Marketing without a clear target is like shouting into the void. I'll help you pinpoint exactly who you're speaking to—so your message hits harder, your marketing works faster, and your investment (time, money, energy) actually pays off.

02. crafting your message

Most marketing messages are boring and forgettable. I’ll help you craft a message that grabs attention, stirs desire, and compels action—so you're not just heard, you're remembered.

03. reaching prospects with advertising media

Your marketing is only as good as the media you use to deliver it. I’ll help you pick the right platforms, manage your spend smartly, and make sure your message gets in front of the right eyes (without blowing your budget).

04. capturing leads

Not every interested prospect is ready to buy today—but that doesn’t mean they won’t tomorrow. I'll show you how to capture leads properly so you're always building a pipeline of future customers, not losing them to your competitors.

05. nurturing leads

Turning curiosity into commitment takes skill. I’ll teach you how to nurture your leads—building trust, warming them up, and making sure they’re primed and ready before you ever get on a sales call.

06. sales conversion

Sales shouldn't feel sleazy. When you’re positioned correctly, closing becomes easy and natural. I’ll help you build trust, deliver value, and turn warm leads into loyal, paying customers.

07. delivering a world-class experience

Delivering a five-star experience isn’t just nice—it’s a strategy. I'll help you systemize your client journey so every customer feels valued, supported, and excited to come back for more.

08. increasing customer lifetime value

Real growth doesn’t just come from new customers—it comes from keeping the ones you already have. I'll show you how to boost lifetime value, improve your key metrics, and maximize what each client brings to your business.

09. orchestrating and stimulating referrals

Referrals don’t happen by accident. I’ll help you put systems in place that make giving and getting referrals a normal, expected part of doing business with you.

01. selecting your target market

Marketing without a clear target is like shouting into the void. I'll help you pinpoint exactly who you're speaking to—so your message hits harder, your marketing works faster, and your investment (time, money, energy) actually pays off.

02. crafting your message

Most marketing messages are boring and forgettable. I’ll help you craft a message that grabs attention, stirs desire, and compels action—so you're not just heard, you're remembered.

03. reaching prospects with advertising media

Your marketing is only as good as the media you use to deliver it. I’ll help you pick the right platforms, manage your spend smartly, and make sure your message gets in front of the right eyes (without blowing your budget).

04. capturing leads

Not every interested prospect is ready to buy today—but that doesn’t mean they won’t tomorrow. I'll show you how to capture leads properly so you're always building a pipeline of future customers, not losing them to your competitors.

05. nurturing leads

Turning curiosity into commitment takes skill. I’ll teach you how to nurture your leads—building trust, warming them up, and making sure they’re primed and ready before you ever get on a sales call.

06. sales conversion

Sales shouldn't feel sleazy. When you’re positioned correctly, closing becomes easy and natural. I’ll help you build trust, deliver value, and turn warm leads into loyal, paying customers.

07. delivering a world-class experience

Delivering a five-star experience isn’t just nice—it’s a strategy. I'll help you systemize your client journey so every customer feels valued, supported, and excited to come back for more.

08. increasing customer lifetime value

Real growth doesn’t just come from new customers—it comes from keeping the ones you already have. I'll show you how to boost lifetime value, improve your key metrics, and maximize what each client brings to your business.

09. orchestrating and stimulating referrals

Referrals don’t happen by accident. I’ll help you put systems in place that make giving and getting referrals a normal, expected part of doing business with you.

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client stories

"For 2 years I have struggled to describe who and what Grow & Glow is for - is it for influencers, small businesses, service-based businesses, product-based businesses, educators...?!

In one session Vanessa went BOOM - it’s for this person. 
She has been an absolute star over the last couple of months working together on refining the messaging, and through our sessions so many new ideas and developments have come up. We've just got so many new aspects and changes coming to the membership that I just think is going to be so much more impactful and so much more valuable for our members."
VIX MELDREW online educator

"Honestly, before I met and worked with Ness my website copy and messaging in general were a bit of a mess! I guess I always kind of bootstrapped it but making the investment into consistent, intentional copy and messaging that converts has been a game changer to the confidence I have in showing up online. Having clarity on everything from my tone of voice to my content pillars makes me feel so much more legit in business! It’s helped me focus and niche down on exactly what I need to be putting out there to serve my unique audience and covert them into clients."

BRY PENNEY branding photographer + educator

"Working with Vanessa opened my eyes to what was possible for me and my business. Vanessa helped clarify how to verbalise my message, while offering superb personal support. With Vanessa on your side, your business will progress in leaps and bounds. To top it off Vanessa offers her knowledge freely, giving you the confidence to grow, transform and flourish on your own. But once you’ve worked with Vanessa, you’ll never want to work alone again!"

JERRI JARMEH visual expert + confidence coach

here's what becomes possible when i'm your fractional cmo:

  • Your marketing finally feels aligned, clear, and powerful—you know exactly how to show up and sell without second-guessing yourself.

  • Your calendar is filled with dream clients who value your work, pay your rates, and can't wait to work with you.

  • Your ideas are spreading organically—people are sharing your content, talking about your brand, and reaching out to you without needing to be chased.

  • Your marketing strategy doesn’t just look good on paper—it actually drives traffic, captures leads, nurtures prospects, and turns strangers into loyal customers.

  • You feel in control of your business growth, not at the mercy of the algorithm, the latest trends, or other people’s success stories.

  • Your team (or future team) knows exactly what to do to support your marketing goals—without you micromanaging or doing it all yourself.

  • Opportunities find you—speaking gigs, collabs, interviews, high-end client referrals—because your positioning is that strong.

  • You move faster, smarter, and with more impact—because you're no longer stuck tweaking graphics, overthinking captions, or rewriting your sales pages for the 400th time.

  • Your brand doesn’t just exist—it leads. It sets the standard in your industry.

what's included

weekly zoom calls

Get high-level strategic support every single week. We’ll review your progress, map out your next moves, and troubleshoot any challenges in real time—so you’re never left guessing what to do next.

Ā£4,000/m value
daily slack support

Need quick feedback or a gut-check between calls? I’m in your pocket (via Slack) Monday to Friday to answer questions, clear roadblocks, and keep you moving forward fast.

Ā£2,000/m value
team leadership & management

Already have a team—or planning to build one? I’ll help you hire the right people, lead them effectively, and manage their output to make sure the strategies we map out actually get executed properly.

Ā£3,000/m value
done-for-you marketing materials

You’ll also get access to curated resources—templates, checklists, workflows, and tools—to make implementation easier and faster for you (and your team). No more winging it—you’ll have plug-and-play support to move faster with less stress.

Ā£1,500/m value
total value = £11,500/m
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client stories

"I cannot thank Vanessa enough for her wisdom and guidance in helping me to get greater clarity on my message. Her personality is the right balance of masculine and feminine energies for me which meant I felt safe and supported but accountable and empowered. At times it was like Vanessa was able to read my mind in her ability to articulate my message in a way that [...] sounded like me and the messages I had rattling around my head but could not clearly articulate! She is a super genius and I am grateful that I now have clear messaging that I am able to use to strengthen my marketing with my audience! Thank you again Vanessa"

DOMINIQUE MULLALLY profit + wealth coach

"When it came to communicating with potential clients so that they understood who I was and what I offered, I really struggled. Ness was able to dig into my business to understand who my ideal client is and how I best serve their pain points through my services. Then by learning my own tone of voice, Ness made it so obvious to me how I should be communicating to my targeted audience. I found Ness really easy to get along with and enjoyed her messaging process. I just felt understood and now, wether it’s emailing clients, having a sales call or writing an IG post. I’m constantly looking back over my messaging notes with Ness as they give me the confidence to shout out about my services allowing me to help others. If anybody is struggling on how to communicate effectively with potential clients like I was or needs more clarity with their brands messaging, I can’t stress enough the value Ness will bring by working with her."

ALEC PENNEY tech expert + service provider

"I worked with Ness on my messaging and she was a dream to work with! I have more clarity than ever! She was super professional, and I loved the depth of our work together. I would highly recommend working with her if you need clarity on your messaging, vision and so much more!"

SHARN KHAIRA mindset + manifestation coach
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Ā£7,500

pay in full

(Best Value—Saving £1,500!)

  • Weekly 1:1 Zoom calls

  • Daily Slack support (Monday–Friday)

  • Direct access to marketing strategy, leadership support, and execution guidance

  • Help with team hiring, management, and performance

  • Access to my done-for-you marketing materials library (templates, workflows, resources)

3x £3,000

pay monthly

(Most Affordable!)

  • Weekly 1:1 Zoom calls

  • Daily Slack support (Monday–Friday)

  • Direct access to marketing strategy, leadership support, and execution guidance

  • Help with team hiring, management, and performance

  • Access to my done-for-you marketing materials library (templates, workflows, resources)

EARNINGS DISCLAIMER:

Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results. This website is in no way sponsored, administered, or associated with Facebook, Inc. or Instagram, Inc.

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