Clearly articulate what you do and how
that’s valuable so your target audience
actually understands why they should
buy.
messaging vip day
does any of this sound familiar?
- You still don’t have enough traffic to your site/sales pages
- People are visiting, but nobody's checking out
- Those who do want to buy from you are asking for a cheaper price
- There's someone in your industry getting the lion's share of clients and customers
- You don't know how to stand out from your competition and secure opportunities of your own
- You’re spending a bunch of time and energy creating content that isn't converting
- Or a ton of money enlisting the support of others (paid ads, agencies, contractors, freelancers, team members – heck, even publicists) that just isn't paying off
well... a campaign can be only as successful as the marketing message it delivers.
Without an effective messaging strategy and proper execution of it, any marketing efforts you make will be doomed to fail from the start!
That's why, during your VIP Day, I'll introduce you to my tried-and-tested Psycholinguistic Messaging Method™. I'll show you what you need to say (and how you need to say it) to win your target audience's business easily and fast.
during your
vip day you will:
- define what a marketing message is and why getting clear on your own messaging is essential to your success
- describe your ideal customer in detail, so that you know them well enough to tailor a marketing message that speaks directly to them
- identify the key challenges your ideal customer is facing and the language they use to describe their issues, so that your marketing messages will address their pain and propose solutions to it
- clarify what makes you stand out from your competition, so that you can promote the value of your difference to potential customers
- craft a compelling marketing message that will attract your ideal customer, so that they’ll be motivated to take the next step
- tailor your messages to work on all your marketing channels, so that you’ll be engaging with your ideal customers where they spend time
- customise the next marketing message that best fits your needs right now, so that you can use it to attract more customers
- consolidate and implement your learning and plan future action steps, so that you can achieve the goals you set and develop further
meet your mentor - meet your mentor - meet your mentor
hi, i'm dr. ness!
(a 2x award-winning psycholinguist turned comms consultant and educator!)
Holding a PhD, I use my expert knowledge of psychology + language to help people uplevel theirĀ verbal identities, brand stories, marketing messages, copywritingĀ and more so they can help more people + make more money.Ā
The words we use have the power toĀ MAKEĀ orĀ BREAKĀ our businesses,Ā and so I have made it my mission to ensure entrepreneurs talk about themselves + their offers in a way thatĀ gets them the results they want.
Since 2017 Iā€™ve worked with some of the VERY best in the biz ā€“ bestselling authors, TED Talk speakers, content creators, influencers and reality TV personalities.
I've collaborated withĀ big brands too, likeĀ Coca Cola, Estee Lauder, Amazon, Walt DisneyĀ +Ā Kellogg,Ā andĀ my work has been featured in major publications,Ā such asĀ Vogue, ELLE, Marie Claire, The Daily Mail, Daily Express, Metro, Entrepreneur, MediumĀ +Ā Psychologies Magazine.
In 2021, I landed my first deal with self-help publisher,Ā Hay House.Ā Ā EntiledĀ Express Yourself,Ā Ā my book is due to hit shelves in 2024.
take a sneak peek at some of
the topics we will cover!
01. why you need a compelling marketing message
All businesses need marketing, but not all businesses are able to market effectively. If you’re not getting the results you want from your marketing tactics, then it’s time to course-correct and develop a new strategy.
You'll get clear on how your business will improve once you’ve cracked the code of the compelling marketing message.
02. who is your ideal customer?
Whenever you review your marketing practices, it’s a necessity to revisit your customer profile. If you don’t, you’ll never be able to create effective marketing messages that resonate with them.
You'll review and refine your ideal customer profile so that you can understand them in depth, down to the language they use to describe their challenges. In this way, you’ll be able to tailor your marketing message to speak directly to them.
03. what makes you different?
Your focus so far has been on your customers, but now it’s time to turn to you. What you and your business stand for are crucial elements in your marketing messages.
You’ll identify how you can ensure that your offering is different from your competitors and how you can promote that difference to give you the edge in a crowded marketplace.
04. craft your core message
By now you will have identified your ideal customer, what you offer and the benefits to your customer, and how you’re different from the competition.
In the fourth hour, you’ll discover the step-by-step process to bring everything together into a compelling marketing message which will motivate your customer to take the next step.
05. how to communicate your marketing messages
At this point, you’ve chosen a product or service to promote and identified your core message to express your value proposition to your target audience. Now it's time to think about how you’ll be communicating that marketing message to your audience.
You’ll identify ways to tailor your messages to suit all your marketing channels so that you engage with your potential customers in the places they spend the most time.
06. develop new marketing messages
By now, you'll have made great progress and have a framework you’re using to develop your messages.
You’ll decide on the next compelling messages you need to write and practice crafting them.
07. review + refine your message
Next up, you’ll learn some tips to continue getting results from your marketing messages.
You’ll also have the opportunity to plan future sales actions!
client stories
my vip day is
perfect for you if you want to...
- reach more prospects
- generate more leads
- nurture those leads
- convert to custom
- help more people
- exceed your sales targets
- surpass your revenue goals
- finally experience the freedom you *thought* your business would afford you!
what's included
1x pre-vip day audit
I'll independently review your site and socials to identify what you're doing well and where I see room for improvement so that we can personalise your VIP Day experience.
Ā£497 value
1x pre-vip day strategy session
We'll then meet for an hr in Zoom, where I'll ask questions about you and your business, and assess your answers against a set of diagnostic criteria to create a customised plan of action for your VIP day.
Ā£297 value
1x preparation pack
I will use the results of your audit and strategy session to determine where we should direct our energy and focus during your VIP Day, and present you with homework to complete beforehand to ensure you are set up for success.
Ā£247 value
complimentary access to my signature program, messaging school
Comprising video workshops, fillable workbooks, module assessments, a course book and valuable resources (like cheat sheets and checklists!) that will support you pre- and post-VIP Day.
Ā£497 value
7x hours of 1:1 consulting
We will meet in Zoom 9-5 on your day of choice to dive DEEP into my psycholinguistics-backed 7-part messaging framework and ensure you lay the foundations necessary for your marketing efforts to work.
Ā£2,779 value
1 month of voxer support
Post-VIP Day, you will receive a month's worth of 1:1 Voxer support with yours truly, so that if any questions come up, you can rest assured that they will be answered by an expert ASAP.
Ā£997 value
1x marketing message framework
During your VIP Day, we will put together a document that summarises your brand's unique selling points that you/others can reference to create compelling marketing materials (you can even share this with the press)!
PRICELESS
total value = Ā£5,314
client stories
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Ā£1,997
pay in full
- 1xĀ Pre-VIP Day AuditĀ
- 1x Pre-VIP Day Strategy Session
- 1x Preparation Pack
- Complimentary Access to Messaging School
- 7x Hours of 1:1 Consulting
- 1 MonthĀ of Voxer SupportĀ
- 1x Marketing Message Framework
EARNINGS DISCLAIMER:
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results. This website is in no way sponsored, administered, or associated with Facebook, Inc. or Instagram, Inc.