Your Verbal Identity is the articulation of your Brand Strategy through the use of carefully considered language. It is a collection of verbal components (such as your voice, story, tone and grammar) that serve to represent and differentiate your brand.
By consolidating each verbal branding asset into your marketing communications, you’ll arrive at a unique sound that’s instantly recognisable, and distinguishes you from your competitors!
Consistency in language use will also allow you to gain the trust of your prospects, meaning you can convert them into paying clients and customers more quickly and easily.Â
Your Verbal Branding project will take ~6 weeks from start to finish, and upon completion, you’ll receive a manual that guides you (and anyone who comes to write on behalf of your business) through the steps necessary to communicate on-brand! Share it with your marketing, sales and delivery teams alike to ensure consistency across the board.