THE BLOG
In order for your business to succeed, you need to get to know your customers on a one-on-one basis. Since you can’t do that with hundreds or thousands of customers over the internet, tech...
Even if you run a brick-and-mortar offline business, an email list can help you grow your customer base and build deeper relationships with them. Through the content you share with them there,...
How do you get people to sign up for your email list? By offering a high-value lead magnet in exchange for their name and email address. Here are the most popular types of lead magnets that...
Growing your email list is essential to building relationships with your target audience. The more subscribers you get on your list, the more opportunities you have to make impactful connections....
You always hear that you need to build a list. Success in digital marketing is all about having a large and highly engaged email list. But having a massive list of subscribers isn’t helpful...
How well do you know your customer's buying behaviour? This is an essential part of your customer profile, just as important as demographics and psychographics. It tells you how, when, and why...
There are many places online where you can gain valuable insights about your customers. One of the best is social media sites like Facebook, Twitter, and Instagram. Here are 7 ways to use these...
There are many places online where you can gain valuable insights about your customers. One of the best is social media sites like Facebook, Twitter, and Instagram. Here are 7 ways to use these...
The better you know your target market, the better you can offer the content and products they’re looking for. One great way to research your audience is to see who they follow. You can learn...
You only have one chance to tell your audience about the unique benefits your product or service offers. In order to do this, you have to craft the right marketing message that will grab your...
The most crucial step in creating an effective marketing message is identifying your target market. Your message needs to speak directly to their needs and explain how your product or service...
Marketing on social media takes a bit of creativity. You have to adapt your marketing message to the platform and audience in order to reach your target market with your offering. The only...
