THE BLOG
Adding a bit of social proof to your website can greatly increase its conversion rate. This is why so many brands prominently display testimonials and other types of social proof on each page....
Information is the secret to success in sales. The more you know about your prospect and your product, the better you’re able to determine if it’s a good match. During the sales...
A sales conversation with a prospect isn’t a battle of wills. You’re not trying to coerce them into buying your product or service. It’s a collaborative process where you’re...
How do you succeed in sales? The key to success is maintaining a positive attitude. You’re not trying to sell to the prospect but rather to find a suitable solution to their problems. During...
What derails many sales conversations is an objection that comes out of the blue and takes you by surprise. You have to either scramble to find a satisfactory answer or tell the prospect...
Lack of trust is one of the major sales objections you will face in conversations with prospects. Social proof helps you to dispel these doubts and show that you’re legitimate, while also...
There are many moving parts to a product launch, but there is a series of clear steps that starts with your product idea and ends with success. Here are the 5 key steps to launching your product.
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A product launch doesn’t have to be difficult or expensive if you plan it well and approach it strategically. However, simple and costly mistakes are common. Here are the 8 most common...
In order for your product launch to be successful, people need to be excited about it. Part of your pre-launch strategy should be to build buzz and generate this excitement. Here are 14 ways to do...
If you want to launch a product successfully, you’re going to need a great deal of content. The content you share with your audience is valuable advertising that helps to build relationships...
A great deal of time and effort goes into a product launch, but the good news is that it doesn’t have to require a great deal of money. Taking advantage of all the benefits the internet...
Building an email list takes time and effort. Some say it’s the hardest work an online business does. But the benefits are well worth it. It’s an excellent way to gather and qualify...
