THE BLOG
In order for your business to succeed, you need to get to know your customers on a one-on-one basis. Since you can’t do that with hundreds or thousands of customers over the internet, tech...
Even if you run a brick-and-mortar offline business, an email list can help you grow your customer base and build deeper relationships with them. Through the content you share with them there,...
How do you get people to sign up for your email list? By offering a high-value lead magnet in exchange for their name and email address. Here are the most popular types of lead magnets that...
Growing your email list is essential to building relationships with your target audience. The more subscribers you get on your list, the more opportunities you have to make impactful connections....
You always hear that you need to build a list. Success in digital marketing is all about having a large and highly engaged email list. But having a massive list of subscribers isn’t helpful...
How well do you know your customer's buying behaviour? This is an essential part of your customer profile, just as important as demographics and psychographics. It tells you how, when, and why...
There are many places online where you can gain valuable insights about your customers. One of the best is social media sites like Facebook, Twitter, and Instagram. Here are 7 ways to use these...
There are many places online where you can gain valuable insights about your customers. One of the best is social media sites like Facebook, Twitter, and Instagram. Here are 7 ways to use these...
The better you know your target market, the better you can offer the content and products they’re looking for. One great way to research your audience is to see who they follow. You can learn...
Change is the only constant in life. So why do we fear it so much? We often see change as something negative or risky, failing to see that it is also a great opportunity. In fact, there is no...
The growth mindset is a way of thinking that says we evolve and develop over time. It states that we are not fixed and static. To be successful in business, you need to adopt this mindset so that...
The growth mindset demands that you adopt a new attitude toward making mistakes. We have to welcome failure because it’s a key part of the learning process. In fact, you learn more from...
